Carrington Dirks was hired Lenoir-Rhyne Athletics' Director of Marketing & Fan Experience in July 2026.
In this role she will be responsible for enhancing the visibility of Lenoir-Rhyne Athletics through strategic marketing, fan engagement initiatives, game presentation, and community outreach efforts.Â
Dirks came to Hickory after spending the previous year as a Fan Experience Graduate Assistant at Mercer University in Macon, Georgia. While in Macon, she was the fan experience lead and show caller for football, basketball, and baseball, overseeing all aspects of game day entertainment. This includes working with former Lenoir-Rhyne head football coach Mike Jacobs, who spent the previous two seasons as the head coach at Mercer.
Prior to her time in Macon, Dirks spent a year working as a Marketing & Fan Engagement Assistant and Corporate Partnerships Liaison at Presbyterian College. There she created and executed the marketing plan for volleyball, women's basketball, and softball. Her women's basketball marketing strategy resulted in four of the top ten most attended Presbyterian women's basketball games in the previous five years. She also served as the primary liaison for corporate partners, overseeing sponsorship fulfillment, redesigning partnership structures, acquiring new sponsors, and executing renewal strategies for existing accounts.Â
In addition to her college athletics experience, Dirks also spent time as a social media manager for the LAw Office of James R. Snell Jr., LLC in Lexington, S.C., and a tournament communications intern for the Carolinas Golf Association in Southern Pines, N.C.
Dirks graduated with her Bachelors from the University of South Carolina in May of 2024 and earned a Masters of Business Administration from Mercer in June of 2026.
