Hickory, N.C. – The Lenoir-Rhyne Department of Athletics continues to grow in their relationship with current partner, Custom Design Group, as they build for the future success of Bears Athletics.
 
Custom Design Group serves as the official apparel provider of LR Athletics on behalf of Under Armour. With this new deal, CDG will have exclusive rights to sell apparel at home athletic events and also provide all 22 LR Athletic Teams with their uniforms, practice gear, and more. Be sure to stop by their tent or table as well as check out their website for all the goods sold, https://www.cdgbrands.com/.
 
In addition to this, in order to support the ever-present group of students in the stands, on the court, or on the fields of play, CDG is now the official sponsor of the LR student section. CDG has pledged to provide substantial financial support to LR Athletics to help ensure the best student-athlete experience possible.
 
"The CDG team is extremely excited about this partnership with Lenoir-Rhyne Athletics," Rich Stober said. "One of the pillars of CDG's mission statement is to give back to the community. We will continually strive to enhance the game day experience for players, coaches and fans."  
 
Moving forward, the athletic department led by Associate Athletic Director for Marketing and Promotions, Aaron Bessey, will team up with the Custom Design Group for a variety of branding projects and initiatives.
 
"We are extremely fortunate to have the relationship we do with Custom Design Group and their owners Rich, Pedie, and John," Bessey said. "They have constantly stepped up for us and always have Lenoir-Rhyne's student-athletes best interests at heart."